Solutions · Beauty & grooming
DMAI Pro for Women's beauty salon
Women's salons offering hair (cuts, colour, highlights and balayage, keratin and treatments), nails (extensions, gel, mani/pedi), bridal makeup and updos, brows and lashes. Sales on Instagram are driven by portfolio content (colour before/afters, nail art, bridal looks) and most DMs are 'how much?' and 'do you have a slot on…?'. Since colour and highlights depend on length, density and colour history, salons usually ask for a photo of the current hair and give an estimate. Bookings — especially long services and brides — commonly require a deposit with a receipt photo, and cancellation policies are strict.
Questions your customers ask
Each is answered from your own information.
How much is hair colour?
How long do highlights/balayage take?
Any slots tomorrow?
How much is the deposit and is it refundable?
Which colour brands do you use?
My hair is bleached — can it go lighter?
6 ready flows
Book an appointmentFrom first message to a confirmed, deposit-backed booking
Colour & highlights price inquiryAnswer 'how much?' without a wrong price and convert to a consult or booking
Bridal package bookingCapture the wedding date, present packages, book a trial and take the deposit
Reschedule or cancelHandle changes per salon policy and release the slot to the waitlist
Comment-to-DM campaignTurn portfolio-reel comments into bookings
Post-visit follow-up & rebookingMeasure satisfaction, collect photos/reviews and invite back for refills or roots
Sales stages
- First message
- Price inquiry
- Hair photo sent
- Slot offered
- Awaiting deposit
- Confirmed
- Visited
- Loyal client
Instagram ideas
- Colour before/after reel: 'Comment COLOUR for the price' with an auto-DM
- Story 'This week's open slots'; story replies go straight into the booking flow
- Pinned highlights: salon policy, prices, portfolio per service
- Seasonal campaigns (Eid, wedding season, Nowruz) with a comment keyword
A reminder sent automatically
Hi 🌸 Reminder: service tomorrow at 5:30 pm. Please arrive 10 minutes early and let us know here if anything changes.